Pluto - Baratti & Milano - Torino - 1950s

Artist: Pluto Title: Baratti & Milano - Chocolate Candies - Turin Year: about the 1950s Origin: Italy Publisher: ARGO Turin Dimensions: about 140 x 100 cm Poster signed by the artist on the top right plaque: "Pluto" Original lithographic advertising poster Pluto is an Italian graphic artist and billboard designer active from the 1920s to the 1950s, known for his vintage advertising posters. Baratti & Milano is a famous confectionery brand from Turin, founded in 1858. The composition of the advertising poster fits clearly into the Art Deco style. In fact, the first realization and edition of this poster dates to around the 1920s (circa 1928). The work "Baratti & Milano" by Pluto is of great value and beauty. The graphic work depicts a dancer dressed in candy paper who scatters confetti and candies. Admiring this poster one is captivated by the graphic design, which highlights a creative originality that emphasizes the movement of the dancer depicted while she scatters confetti and candies. Moreover, the vivid colors, which the artist has harmoniously combined, enrich the design with originality, elegance, and beauty. The lithographic print enhances the pastel effect of the colors and makes them feel tactile. In fact, it gives the color solidity and density and a tangible materiality to the work itself. The medium-large format uniquely and perfectly showcases the beauty of this piece. A piece of great taste and ideal as a decorative furnishing element. The poster size is about 140 x 100 cm. This poster is in good condition: A- (excellent – minor imperfections) Will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier.

Estimation:€350

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