Philips - Louis Kalff - Lamp (2) - Decora (Z-lamp)...

Extremely rare black-and-white Philips Decora (Z-lamp) desk lamp with original packaging (box). Materials: Thick brass rod with a black lacquer coating as counterweight. Rectangular brass slats and a lacquered brass rod. White aluminum lampshade in UFO style, white on the inside. The shade is perforated with many elongated slots and a hole in the center. Bakelite E27 socket. Height: 40 cm / 15.74” Width: Ø 35 cm / 13.77” Electricity: 1 lamp E27, up to 100 watts, 110/220 volts. Any type of lamp can be used. At the moment the lamp is fitted with a large silver-colored head-mirroring lamp of 100 watts. There is a difference in power between 60 and 100 watt incandescent lamps. The 100 watt lamp is preferred. Period: late 1950s, early 1960s Designer: Louis Christiaan Kalff Manufacturer: Philips, Eindhoven, the Netherlands. Other versions: The Philips Decora desk lamp was produced in various colors. The most common is the untreated brass variant with a black shade. Over the years a few small variations have been made. It is often called the Z-lamp, and the reason is obvious. The real name is Decora. It was designed in 1956. The successor of the Decora desk lamp is the Diplomat. This has a straight shade, not curved, and without the elongated grooves. It was produced from the late 1960s to the early 1980s. The model offered here was made in the late fifties or early sixties and was intended for the German market. This is evident from the original German plug, which is equipped with the first version for earth grounding that was later replaced by the two clamps on either side. This black-and-white version is very rare and the still-available original box is extremely rare. Louis Christiaan Kalff (1897–1976) Louis Kalff (Amsterdam, 14 November 1897 – Waalre, 16 September 1976) was the designer and art director who, more than anyone, gave Philips a modern visual identity in the 1920s and 1930s. From 1925 he worked at the Philips advertising department in Eindhoven, where he was tasked with aligning the company's advertising and presentation to the scale and ambitions of the company. Philips corporate identity and logo When Kalff started working for Philips, the name "Philips" was written in many different ways. He standardized the lettering, the colors (he liked strong primary colors) and the overall layout of advertisements and packaging. In the second half of the 1920s he introduced the combination of waves and stars as a symbol for radio broadcasts, first on packaging and later on products. In 1938 he brought the wordmark and emblem together in the famous Philips shield – one of his best-known contributions. Besides his work for Philips, he designed posters and graphic work for the Holland-America Line, Calvé, Zeebad Scheveningen, Radio Holland and others, always in the same clear, modern style. Lighting and the LIBU (1929) Because electric lighting in architecture developed rapidly, Kalff founded the Lighting Consultancy Bureau (LIBU) in 1929. This bureau advised architects, municipalities and companies on the use of light in buildings, shops and public spaces. The bureau promoted not only Philips products, but also looked at market needs. Through the LIBU, Kalff provided lighting for several world exhibitions, including those in Barcelona, Antwerp and Paris. Louis Kalff died on 16 September 1976 in Waalre.

Estimation:€850

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