Leonetto Cappiello - Cinzano Vermouth Torino - 1950s

Artist : Leonetto Cappiello Title : Cinzano Vermouth Torino Year : circa the 1950s Origin : Italy Notes at bottom : Ricordi Arti Grafiche Milano Notes on the side : Printed on the occasion of the 50th Milan Fair Artist's signature incised on the bottom-right plate: LCappiello Original advertising poster printed in color lithography The work "Cinzano" Vermouth Torino by Leonetto Cappiello is of great value and beauty. This poster is an extremely original and creative graphic masterpiece and is among Cappiello's most important artistic advertising posters. The first edition was printed in 1910. The work reveals vitality and audacity, and the artist's intention is to attract attention with a surreal and highly impactful image that is fun and memorable. The advertising message communicates that Cinzano Vermouth introduces a new dimension of taste and sensory pleasure, released by the strength of the liqueur. The artist intended to convey the message through a surreal graphic image symbolizing assertion and strength, the possibility of stepping out of a certain consumption habit and simultaneously experiencing sensory pleasure, a mental escape and a sense of freedom. This splendid poster highlights the ideal combination of colors, where the figures emerge from a dark background creating a colorimetric effect of strong contrast yet harmonious. The color lithography printing technique enhances the brightness and the"pastel" effect of the color and makes it tactile. In fact, the lithographic technique gives the color cohesion and density and a materiality to the artwork itself. The final result is a unique poster, of high originality, impact and communicative novelty. The large format of this poster is perfect as it fully enhances its appeal. A work of great taste and perfect as a decorative furnishing element. Format: about 140 x 98 cm. This poster is in good condition: A- (excellent - minor imperfections) It will be shipped rolled in a cardboard tube with UPS or another express courier

Estimation:€350

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