Diesel Jeans Illuminated Store Displays - Early 1980s...

Pair of Vintage Diesel Jeans Illuminated Store Displays – early 1980s - Italian design A spectacular and highly collectible pair of early DIESEL Jeans illuminated advertising displays, created as striking promotional pieces for Diesel retail environments. The large sculptural metal construction combines the iconic raised DIESEL logo with large circular, radiating panels in vivid red, orange, yellow, green and blue. When illuminated, the translucent colored sections create an exceptional Space Age / Pop Art light effect. These rare promotional displays are distributed in Italy in the early 1980s, from the formative period of the Diesel brand. A fantastic piece of vintage fashion advertising and an eye-catching collector's display. Originally a denim specialist, the Italian brand grew in the 90s into a massive global lifestyle empire by deliberately defying conventional fashion trends with ironic marketing, heavily distressed jeans, and gritty industrial styling Details Object: Pair of illuminated Diesel Jeans store displays Brand: DIESEL Period: Approximately early 1980s; Italian Design Style: Space Age / Pop Art / Industrial Material: Painted metal, translucent coloured panels and original porcelain lamp holders Socket: E14 Bulbs: New Philips 15W bulbs included Dimensions per lamp: approx. 34 × 33 × 14 cm Combined weight: approx. 3.25 kg Electrical: Professionally rewired with on/off switch while retaining the original plugs Condition Preloved vintage condition, with authentic age-related wear.. The colorful panels remain vibrant and the original construction and distinctive DIESEL branding are beautifully preserved. Both identical displays are fully functional. Unique; nowhere to be found online. An ultra-rare, matched pair of vintage Diesel light boxes direct from a hardcore denimhead’s private collection.

Estimation:€150

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