C. N. PERROT - Miniere di Ferro - 1950s

** NO RESERVE PRICE ** Original vintage advertising poster created for the promotion of the metal coverings “Toit Bien Vu,” produced and marketed by Mines de Fer de France, an important French company in the steel industry. The graphic composition is a remarkable example of postwar French advertising graphics: a large black geometric volume symbolically represents a metal covering, while a stylized worker in a blue overall observes the completed work with satisfaction. The minimalist layout, the use of flat colors and the effective chromatic contrast evoke the modernist visual language developed in France in the 1950s. The poster bears the plate signature of C.N. Perrot and was printed by Le Triptyque – Paris for Mines de Fer de France, based at 15 bis Rue de Marignan, Paris VIIIe. Subject of particular interest for: - collectors of French advertising posters; - 1950s modernist graphic design; - industrial design and architecture; - advertising in the construction and steel industries; - vintage and contemporary interior design. The essentiality of the composition and the strong graphic presence make the poster especially decorative even in modern environments. Details Title: Toit Bien Vu Author: C.N. Perrot (plate signature) Period: around the 1950s Type: original advertising poster Technique: original color lithographic print Support: paper Origin: France Client: Mines de Fer de France – Paris Printer: Le Triptyque – Paris Dimensions: 60 × 40 cm Conditions: generally good condition consistent with age. Normal original creases from distribution and storage present. Slight undulations, light signs of use, modest signs of time and some marginal stains visible in the photos of the lot. Overall the poster presents well and retains a strong visual impact. Shipping The poster will be carefully protected and placed in a professional rigid tube to ensure maximum safety during transport.

Estimation:150€

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