Post World War II exuberance led to a new mid-century artistic design thrust, which focused on clean lines, biomorphic shapes, and emphasized functionality, beauty and comfort. Vacheron Constantin’s response to this new aesthetic was a large, organic square-shaped wristwatch with rounded stepped lugs, and bezel, along with a slightly curved case. The model affectionately known by collectors as “Cioccolatone”, or Italian for square-shaped chocolate, became an iconic example of this new paradigm. Today, the “Cioccolatone” is an icon for its unique, oversized square–shaped case that was inspired by the clean lines of 1950s industrial design. It is avant-garde, and best exemplifies the artistic creativity Vacheron Constantin is known for. Introduced in the early 1950s, Vacheron Constantin produced several references of the “Cioccolatone” with the same case style. They were offered with manual and automatic movements, subsidiary and center seconds, as well as the most complicated and prestigious, a triple calendar wristwatch with moon phase. Production across all of these models was limited to mainly yellow gold examples, with fewer in pink gold, and two known white gold, time-only examples.<br /><br />Dramatically oversized, and with its sensual and graceful curves, the design was far ahead of its time. Its iconic status was further illustrated when Vacheron Constantin reintroduced the model in 2003, with a modernized triple calendar with moon phase named the “Toledo 1952”. The present “Cioccolatone” is, without a doubt, the finest and best-preserved example of the reference 4764 triple calendar moon phase known to exist,one of less than a handful known in pink gold. It comes to auction having last been seen in public in 2006. In breathtaking original condition, the unpolished, hardly ever worn case retains its original factory finishing throughout as well as its crisp hallmarks on the underside of the lugs. The two-tone silver dial is immaculate and totally original, as delivered by the factory in 1958. This reference 4764 impresses by its sheer presence and unusual organic shape. Featuring Vacheron Constantin’s largest and most extravagant case of the era, cased in the model’s rarest and most prestigious metal –18 karat pink gold, and fitted with the most exclusive version of the model with triple calendar and moon phase, this reference 4764 is certainly one of the most important and desirable Vacheron Constantin wristwatches to be offered at auction in recent memory. It is a must have timepiece for any collector of watches from the golden age of wristwatch design and manufacturing, and a true trophy watch for the world’s finest collections.
Case/Bracelet: The case remains unpolished and is in exceptional overall condition. The lug hallmarks remain crisp and strong. There is an appealing tarnish that has developed on the bezel at the left top and bottom corners where the crystal meets the case, indicative of not being worn or handled for many years. The case back retains its original factory satin finish. There are a few very light surface scratches consistent with infrequent and careful wear. Dial: The dial is clean and original, and has not been cleaned or retouched in the past. There are light fingerprints at both the 12 and 6 positions. Movement: The movement is running. The day changes correctly at midnight, and the month, date and moon phase pushers are working correctly.
<a href="mailto:email@example.com">Paul Boutros</a><br> Head of Watches, Americas<br> +1 212 940 1293<br> <a href="mailto:firstname.lastname@example.org">email@example.com</a>
36mm wide and 43mm length
A yellow gold example of the ‘Cioccolatone’ is illustrated in Treasures of Vacheron Constantin, A legacy of watchmaking since 1755, Hazan, 2011, page 74.
<p>The world's oldest watch brand in continuous operation since its founding in 1755, Vacheron Constantin was the first watch company to manufacture movements with interchangeable parts beginning in 1839. Vacheron's watches are admired for their Latin-influenced case designs, well-balanced proportions and exquisitely finished movements of the highest quality. The Geneva-based manufacturer is known for their highly complicated masterpieces, including the King Farouk Grand Complication made in 1935, the Tour de l'Ile that was the most complicated serially produced wristwatch when introduced in 2005 and the 57260 — the world’s most complicated watch — made in 2015.</p> <p>Key vintage models include minute repeating wristwatches such as the references 4261, chronographs such as the references 4178 and 6087 and the oversized Cioccolotone models such as ref. 4737. Collectors also appreciate Vacheron's Chronometer Royal pocket and wristwatches, as well as the '222,' the brand's first luxury sports watch produced from 1977 through 1984.</p>